Perhaps your small business just hired a new director, is offering an exciting new product, or is moving locations. In any case, you have important news to share with your clients, but you aren't sure the best way to go about getting that news to them. The key is to share your news and announcements in a way that will catch their attention and provide them with something unique to look at or read. Here are three ideas for accomplishing this goal:
1. Make a Video Announcement
There is something exciting and attention grabbing about sharing news with a short, fun video instead of a more standard blog post or press release. Depending on your business's marketing budget and your technical skills, this can be anything from a quick video your spouse records of you on your smartphone to a full-on production complete with editing and background music. The important thing is to keep it upbeat, informative, and succinct.
2. Post on Social Media
If you've been working on building your social media presence, posting to Facebook and Twitter can be a very effective way to get your news out there. The main benefit of posting news to social media is that it's interactive, meaning your customers can post comments and ask questions about your news. One way to leverage this is to write quick posts on your social media accounts with the gist of the announcement ("Exciting News! We're Moving to a Larger Space on Main Avenue!") and a link to a blog or press release that offers more detail.
3. Be Creative about Direct Mail
Direct mail can be an effective way to get your customers' attention and share news with them, but not if it looks like any other piece of junk mail they toss in the recycling bin without reading first. You may want to hire a talented graphic design freelancer to come up with something visually appealing that captures the feel of your brand, making your direct mail more interesting to recipients. Or you can get really creative and send an object in the mail, like the company Grasshopper did when they mailed out 25,000 chocolate-covered grasshoppers. You may not have the budget for something like this, but keep your mind open to possibilities!
By following these tips, you will be able to share your exciting news with your clients in a fun, attention-grabbing way—and hopefully earn their future loyalty at the same time.